THE IMPACT OF SOCIAL MEDIA ON THE PROMOTION OF RECREATIONAL SPORTS

Sara Dimovska

doi:10.58984/smb2502109d

Authors

Sara Dimovska PhD Student in Organizational Sciences and Management, Ss. Cyril and Methodius University, Faculty of Economics, Skopje, N. Macedonia Author https://orcid.org/0009-0007-3150-3427

DOI:

https://doi.org/10.58984/smb2502109d

Keywords:

social media, recreational sports, promotion, physical activity, marketing strategies, visual content

Abstract

Social media represents a key tool in modern communication, enabling broad accessibility to information and the creation of communities with shared interests. In the context of promoting recreational sports, these platforms play a significant role in encouraging physical activity, promoting a healthy lifestyle, and attracting participants. This paper focuses on analyzing how social media is used to promote recreational sports, with an emphasis on best practices and strategies. It specifically examines the role of visual content, interactivity, and creative marketing approaches that enable direct engagement with the audience. Through the exploration of various practical examples, the paper highlights the importance of social media as platforms that facilitate access to recreational sports and foster greater inclusivity in sports activities. The aim of this paper is to underline the significance of digital technologies in sports development and to provide recommendations for their more effective utilization.

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